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Kaiser Family Foundation |
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Document Type:
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Contributing Partner:
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Kaiser Family Foundation |
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Publication Date:
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20 Jun 2005
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Summary:
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Viacom Inc. and the Kaiser Family Foundation launched, as part of their Emmy and Peabody Award-winning public education campaign, KNOW HIV/AIDS, a new series of public service announcements (PSAs) and other programming to encourage young people and those at higher-risk for HIV to get tested. The latest wave of the campaign comes in the lead-up to National HIV Testing Day (June 27). Since launching KNOW HIV/AIDS in January 2003, Viacom has committed $600 million in media value as part of its partnership with Kaiser. Viacom and Kaiser teamed up with Crispin Porter + Bogusky, the Miami-based ad agency, to create the new PSAs launched today. The spots will air across Viacom’s television, radio and outdoor properties across the nation. Now in its third year, KNOW HIV/AIDS has created a total of 111 PSAs to promote HIV awareness, testing and prevention messages to millions of people across the United States. In addition, the campaign has taken many of these messages to millions of people in Europe, Africa and the Caribbean. |
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Description:
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URL:
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http://www.kff.org/hivaids/PHIP060605NR.cfm
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