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UNAIDS |
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Document Type:
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Contributing Partner:
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UNAIDS |
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Publication Date:
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17 Nov 2005
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Summary:
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The mass media have a pivotal role to play in the fight against HIV/AIDS. More than 20 years into the epidemic, public understanding of how HIV/AIDS is prevented and treated is mixed, and basic awareness about the disease and its impact is sorely lacking in many parts of the world, particularly among women and youth. |
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Description:
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With its wide-reaching, global infrastructure and communications expertise, the media’s ability to change the course of this epidemic is virtually unparalleled.
Among the many ways media can make a difference in the AIDS epidemic:
- Designate the fight against HIV/AIDS as an overall corporate priority;
- Commit substantial time and/or space to the issue, including programming /editorial and advertising;
- Provide current news coverage of the epidemic, both globally and locally;
- Support efforts to train reporters and producers to cover the epidemic;
- Support the development and broadcast of HIV/AIDS-related shows, films,and documentaries;
- Encourage the integration of HIV/AIDS-themes in storylines;
- Make content addressing HIV/AIDS available rights-free to other outlets;
- Provide comprehensive workforce education efforts about HIV. |
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URL:
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http://www.unaids.org/NetTools/Misc/DocInfo.aspx?LANG=en&href=ht
tp%3a%2f%2fgva-doc-owl%2fWEBcontent%2fDocuments%2fpub%2fUNA-docs
%2fGlobalMedia-WhatMediaCanDo_15Jan04_en%26%2346%3bpdf
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