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| Contributing Partner: |
BBC World Service Trust |
| Contact: |
Victoria Hollertz |
| Email: |
Victoria.Hollertz@bbc.co.uk |
| Phone: |
44 207 557 0463 |
| Country: |
Nigeria |
| Region: |
Africa |
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Summary:
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In early 2005, the BBC World Service Trust launched a high-profile media project to respond to the epidemic.
The project seeks to increase awareness about HIV and AIDS and to encourage the adoption of safer practices, particularly among youth. |
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Description:
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One quarter of all Africans live in Nigeria, the country with the third highest number of HIV cases in the world.
An estimated 3.5 million Nigerians are infected with HIV and AIDS.
In early 2005, the BBC World Service Trust launched a high-profile media project to respond to the epidemic.
The project seeks to increase awareness about HIV and AIDS and to encourage the adoption of safer practices, particularly among youth.
The project is funded by DFID and is carried out in partnership with the Nigerian Society for Family Health and over 30 Nigerian broadcasters. It will run from 2005 to until early 2008.
The project includes a broad array of mutually reinforcing radio, television and video programmes designed specifically to appeal to youth.
Radio Programming
The radio strand includes hundreds of radio public service announcements in Nigeria's four most widely spoken languages.
The spots are range in length from 30 to 60 seconds and draw on a variety of formats, such as drama, personal testimony, comedy, music and celebrity endorsements carry HIV and AIDS related messages.
The radio strand also includes two innovative weekly talk shows in both Nigerian English and Hausa, called Flava and Ya Take Ne respectively.
The programmes feature an entertaining mix of discussion, music, interviews, features and listener's calls and letters.
The programmes serve as an open forum for youth to talk about the topics that matter most to them.
Lively discussion ranges from subjects like relationships to personal aspirations and health.
To read more visit the BBC website at: |
| URL: |
http://www.bbc.co.uk/worldservice/trust/developmentcommunication
s/story/2005/11/051125_project-nigeria.shtml
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