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| Contributing Partner: |
Kaiser Family Foundation |
| Contact: |
Rob Graham |
| Email: |
rgraham@kff.org |
| Phone: |
650 854-9400 |
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Summary:
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 Since 1997, the Kaiser Family Foundation and MTV have partnered on an extensive, Emmy and Peabody Award-winning public education campaign to inform young people about HIV/AIDS and related issues. |
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Description:
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The partnership includes targeted public service advertisements (PSAs), long-form documentary and entertainment programming, news segments, and free resources, including an informational guide developed especially for the campaign and extensive website. Now entering its ninth season, the campaign was branded in 2005 under MTV’s new pro-social initiative called “think: Sexual Health”.
Visitors to the think: Sexual Health website can learn more about the campaign and HIV/AIDS, take a quiz to test their knowledge, access HIV/AIDS and STD resources including local testing facilities, read and download the It's Your (Sex) Life guide, and learn how to join the fight against AIDS. |
| URL: |
http://www.kff.org/entpartnerships/mtv/index.cfm
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