The Trust's mass media campaign there focuses on changing behaviour to reduce prevalence.The Trust is working with the endorsement of the Angolan government to support the goals of the National HIV and Aids Strategic Plan with funding from the UK's Department for International Development (DFID).

The BBC World Service Trust in Angola

The project is radio based and consists of radio spots in six different languages and two weekly discussion programmes in Portuguese called Mo Kamba (My Mate), each of which is recorded live and is approximately one hour in length. The spots and programmes are broadcast on RNA's national Channel A, Radio Luanda, and by each of the RNA’s affiliated provincial network of FM stations. Special radio spots are also played on Radio 5, a sport channel popular with young men. Ngola Yetu, the indigenous national language channel of RNA is airing versions of 4 spots in 5 languages.In addition, formal and informal training and capacity building have been provided to RNA producers, journalists and technical staff throughout the project.On the job training is provided through the production process of Mo Kamba and a number of formal sessions and workshops have also been held. An external technical consultant made two visits to Angola to support the production process and provide formal training.

Research & Learning

The research team in Angola has carried out:

• Formative research - To explore the values and priorities of youth and identify the barriers to behaviour change.
• Spot pre-testing - To gather first impressions, comprehension, clarity and credibility of the messages.
• Rapid Feedback: Call-in show testing - To gather perceptions and preferences on topics, presenters and style.
• Call-back Interviews - To gather perceptions and preferences from call-in show listeners.
• Targets: 15-24 year-old sexually active men and women